Stepping Into The Future 6 Ways Digital Signage Can Transform Your Brand's Customer Experience

Reigning Champ is a Vancouver-based athletic apparel brand known for their uncompromising quality
Reigning Champ is a Vancouver-based athletic apparel brand known for their uncompromising quality

When a customer walks in, they expect personalized and engaging experiences from the moment they come through the door. If you’re here, you already know that digital signage is a powerful tool that can transform your brand’s customer experience and create a lasting impression.

Specifically, we’re referring to electronic displays that showcase content such as images, information, videos and animations. These displays can be placed anywhere including storefronts, shopping malls, sales centers, and restaurants to grab attention and communicate important information. In some cases, digital signage can even help automate the customer journey.

Here are 6 ways we see our clients using digital signage to transform their customer experience.

1. Captivating and Interactive Displays

By using high-quality visuals, animations, and videos, digital signage can convey your brand’s message in a visually appealing way. Interactive displays can also engage customers with touchscreens and sensors, allowing them to interact with your brand in unique ways. Check out the video below to see how we helped The News in Abbotsford create an interactive experience for their guests.

2. Personalized Messaging

Digital signage allows you to display personalized messages to customers based on their location, interests, and behaviour. By using data analytics, you can understand your customers’ preferences and display targeted content to meet their needs. This creates a personalized experience that can make them feel valued and appreciated.

3. Real-Time Updates

Are you able to provide real-time updates on promotions, events, and company news? This can keep people informed about your brand and create a sense of urgency to take action. For example, if a restaurant has a special offer for the day, digital signage can display the promotion instantly to attract customers who are passing by.

4. Increased Engagement & Sales

By highlighting your key features and benefits, digital signage can convince customers to make a purchase or try out a service. In fact, studies have shown that digital signage can increase sales by up to 30%. We always recommend our clients do their best to feature any unique selling propositions they might have within their digital signage strategy. Check out the video below on how we helped Wetzel’s Pretzels overhaul their digital signage solutions and increase sales through real-time promotional updates to their menu.

5. Consistent Branding

Digital signage can help reinforce your brand’s image and messaging by displaying consistent branding across all displays. This can create a cohesive and memorable brand experience that customers will associate with your business and remember long term.

6. Improved Customer Service

Believe it or not, digital signage can also improve customer service by providing helpful information and directions at the right times. For example, shopping malls can display a map of the mall and the location of stores, making it easier for customers to navigate. This can reduce customer frustration and enhance their overall experience.

These are just some basic ways brands can use digital signage to their advantage. Whether it’s through captivating and interactive displays, personalized messaging, real-time updates, increased engagement and sales or consistent branding, there is no doubt digital signage (if installed by experts) can transform your customer journey. By leveraging it, you can create a memorable and lasting impression on your customers, and ultimately increase loyalty and sales time and time again.

If you need any advice or have any questions about the direction of your digital signage strategy, we’d love to help!

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