10net Digital Signage Network Services
In some cases, the value of the digital signage network can be enhanced beyond driving the client business, becoming a revenue stream through advertising sales. While not a given for all digital signage networks, the potential is there for clients who:
- command significant traffic
- can identify market segments that advertisers are seeking
- have audiences in common with potential advertisers
- have audiences whose values/needs/culture align with
both advertiser and client brand
- can apply resources to establishing advertising sales
These and other factors can make the sales of advertising on your digital signage network a revenue stream that deserves consideration and integration into the digital signage program.
10net can include an evaluation of the potential for 3rd party advertising as a component of the digital signage network in Step 1 of the Plan5 Program (Strategic Alignment). This allows clients to establish in clear terms whether this use of the network will deliver the revenue required to justify the investment of resources to this end. 10net can provide support to establish the market value of the advertising space and can develop projections of viewers and other data to promote sales.
