Getting it right - the Plan5 Process
Our years of experience in digital signage networks allow 10net to support its clients in successfully developing digital signage networks that drive business. Digital signage networks are powerful tools to connect with specific market segments under controlled conditions. Clients can decide exactly what is seen and when, and how the customer interacts with the system to support loyalty programs, create brand awareness, and maximize delivery of communications, sales, and environmental objectives.
The technology is simple in concept, but complex in the many elements that need to interact successfully over time. The primary cause of digital signage network failure – is failure to plan. 10net does things differently!
Planning for a Successful Digital Signage Network
The 10net Plan5 Process rolls out in five steps
Strategic Alignment: A thorough review of business objectives, environmental impacts, success criterion and resources that result in a detailed, customized plan with cost estimates and timelines for approval.
Location Survey: An investigation of the strengths and weaknesses of the physical environment, environmental implications, review of traffic flows, site lines and customer access issues.
Content Strategy: Development of programming plan – what goes on the screen and when, advertising-to-content ratios, and content rotation schedules.
Technology Design & Deployment: Detailed functionality review, development of optimized solutions to support agreed objectives and requirements, installation & commissioning. Full reuse and recycling program implemented to ensure green values are supported at every stage.
Operations: Monitoring and management of all ongoing operational and content requirements of the digital signage network.
This provides the necessary foundation for a digital signage network that aligns marketing and business objectives with target customers’ informational needs, client technology and environmental constraints and resources. We can create pilot programs to test technology and content prior to full deployment of programs
While our Plan5 Process remains the same, no two solutions are identical – all digital signage networks are tailored to serve their unique targets in unique ways.
